You get new Google reviews as soon as the customer clicks the link in the follow up email to leave their review on Google as well. As Google and Facebook have strict verification protocols, it has to be the customer themselves that leaves the review on Google. That is why we have the follow up email campaign, so we can remind the customers to leave their review on Google as well.
If the customers do not click the link in the email, then you won’t have a new Google review. The feedback they leave you using your app will be live on the REVU Tool straight away and on your website if you have the widget installed so it can be seen immediately!
There are a few reasons why the app is more beneficial than just asking straight away for the customer to leave you a review on Google. The customer leaving is usually in a rush to leave, so the feedback form makes it quick to get the feedback. Then later when that person has more time to check their emails that’s when they see the email from you thanking them for leaving feedback and asking them to copy their review on Google as well. They will usually now be on their own device and already logged in, so it’s easier for them to leave the review too.
Also, you don’t want to ask for a Google review straight away when you don’t know if the feedback is positive or negative!