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How the NPS Score translates to a 5 star rating

RevU uses the “NPS Score” to measure your customer happiness.

Think of the NPS score as the “future word of mouth” index for your business.

What is the Net Promotor Score?

The NPS is a way to quickly measure how satisfied your customers are with your business.

Most customers are too busy or not willing to answer lengthy forms. But what if there was an easy way to get feedback from your customers, that was simple for them too?

The basis of the Net Promotor Score is that one simple question can tell you a lot about how your customers perceive your business. The question is: “How likely is it that you would recommend this company to a friend or colleague?”

Customers answer on a scale from 0 – 10, with 0 meaning Not At All Likely and 10 meaning Extremely Likely.

Those who answer 9 or 10 are “Promoters”

Those who answer 7 – 8 are “Passive”

Those who answer 0 – 6 are “Detractors”

The percentage of detractors is subtracted form the percentage of Promoters to get the Net Promoter Score.

Monitoring this Net Promotor Score (NPS) gives you a quick indicator of the health of your business in terms of customer satisfaction.

More information: Harvard Business Review article on the importance of measuring the NPS score.

How To Read Your NPS Score


Companies with a better ratio of Promoters to Detractors tend to grow more rapidly than their competitors.

Companies with the most efficient growth engines operate with an NPS of 50 to 80. The average firm sputters along at an NPS of only 5 to 10 – in other words, their Promoters barely outnumber their Detractors.

Many firms – and some entire industries – have negative Net Promoter Scores, which means that they are creating more Detractors than Promoters day in and day out.

These low scores explain why so many companies can’t deliver profitable, sustainable growth – no matter how aggressively they spend to acquire new business.

Source: http://www.netpromoter.com/why-net-promoter/compare/
Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.

Visual NPS Score Calculator

A great way to understand NPS is by visualizing how the score is calculated.

Please visit: http://www.npscalculator.com/en

Note: npscalculator.com is not associated with RevU. We can not guarantee for the content on third party site links.

Why and how does RevU translate the NPS score into a 5 Star rating?

RevU translates the NPS score into a 1-5 star rating as found on Google and Facebook etc. This is beneficial for showing testimonials and aggregated scores on your website using the Testimonials Widget. Google and other search engines will be able to index those testimonials since RevU indexes them in the Schema Review Markup which is based on a 1-5 star system.

NPS Score to 1-5 Star conversion:

NPS Score 10 = 5 Stars
NPS Score 9 = 4.5 Stars
NPS Score 8 = 4 Stars
NPS Score 7 = 3.5 Stars
NPS Score 6 = 3 Stars
NPS Score 5 = 2.5 Stars
NPS Score 4 = 2 Stars
NPS Score 3 = 1.5 Stars
NPS Score 2 = 1 Star
NPS Score 1 = 0.5 Stars
NPS Score 0 = 0 Stars

NPS Score to 1-5 Star conversion for Review Widget (Full Page Layout) bar graph

NPS Score 10 = 5 Stars
NPS Score 7, 8, 9 = 4 Stars
NPS Score 5, 6, 7 = 3 Stars
NPS Score 2, 3, 4, = 2 Stars
NPS Score 0, 1 = 1 Stars

Screenshot #1: Customer in Google Search Results


Screenshot #2: Customers review page with reviews being counted and shown as Stars

Updated on December 11, 2019

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