1. Home
  2. Reviews Survival Guide
  3. Tips To Help You Get More Reviews

Tips To Help You Get More Reviews

This post provides tips on how you increase the number of reviews you get using RevU.

Tip #1 – Subject Line

This is the critical first step in the funnel. If your email doesn’t get opened then you can’t get your clients into a review funnel. A great subject will be compelling.

Tip #2 – A/B testing your Subject Line

A/B testing of your subject line is a worthwhile activity to see which creates more responses. To do so, turn off Communications Method: Automatic and manually send out a group of emails with a unique headline and see which results in increased feedback. It is helpful if you have more rather than less recipients to improve the results.

Tip #3 – Email Text

Let your clients know exactly what to expect about what you are asking them to do. It is against FCC guidelines to incent them with coupons or offers but often just asking them to do it as a favor to help you improve can be motivating.

Tip #4 – Removing Friction

Sometimes giving the client less to do will increase their willingness to leave you a review. Try Review or Direct Mode.

Tip #5 – Selection of Review Sites.

Google has high barriers to leaving a review. Selecting a site that is more accessible might increase the number of folks that will leave a review. A review at Facebook or Citysearch is infinitely more valuable than no review and everybody has a Facebook login that will work at either site. Our research shows that Facebook has become the world’s second most popular review site behind Google. It is particularly popular with women.

Tip #6 – Follow up Email.

Be sure that if you are using the automatic communication method that the box is checked for an automatic follow up email to be sent after three days.

Tip #7 – Reducing the Positive Feedback Page Threshold for reviews.

If you ask more of your customers for reviews you increase the chances of getting a review

Tip #8 – Set the Positive Feedback Page Threshold to Zero.

This seems risky but recent tests have shown that when combined with a compelling email explaining exactly what the user would expect in terms of feedback and reviews led to a significant increase in the number of reviews. Our stats show that roughly 95% of all feedback is overwhelmingly positive and and another 2.5% is neutral. That means the chance of someone leaving you bad feedback AND a bad review is less than 2.5%. A risk well worth taking.

Tip #9 – Upload a high quality company logo and feedback page banner.

Adding a high quality logo and banner will drastically improve the look and feel of your feedback request email as well as feedback page. Do not skip this step. Good looking pages and emails will convert better.

  • Adding a Company Logo to the Email Header
  • Adding a Banner to the Feedback Page
Updated on December 17, 2019

Was this article helpful?

Related Articles

Need Support?
Can’t find the answer you’re looking for? Don’t worry we’re here to help!
Contact Support